Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Establishing Platform Quality at Scale

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

Strategic research

Enterprise SaaS

Establishing Platform Quality at Scale

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

Strategic research

Enterprise SaaS

Establishing Platform Quality at Scale

Strategic research

Enterprise SaaS

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

From Churn Signal to Strategic Direction

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Strategic research

Growth & retention

From Churn Signal to Strategic Direction

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Strategic research

Growth & retention

From Churn Signal to Strategic Direction

Strategic research

Growth & retention

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Creating an AI-ready product design organization

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

AI / Emerging tech

Org enablement

Creating an AI-ready product design organization

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

AI / Emerging tech

Org enablement

Creating an AI-ready product design organization

AI / Emerging tech

Org enablement

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

Designing the Foundation for International Growth

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

Complex workflows

Global commerce

Designing the Foundation for International Growth

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

Complex workflows

Global commerce

Designing the Foundation for International Growth

Complex workflows

Global commerce

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

From onboarding to first book: increasing conversion by 90%

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

UX research

Product design

From onboarding to first book: increasing conversion by 90%

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

UX research

Product design

From onboarding to first book: increasing conversion by 90%

UX research

Product design

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Establishing Platform Quality at Scale

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

Strategic research

Enterprise SaaS

Establishing Platform Quality at Scale

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

Strategic research

Enterprise SaaS

Establishing Platform Quality at Scale

Strategic research

Enterprise SaaS

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

From Churn Signal to Strategic Direction

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Strategic research

Growth & retention

From Churn Signal to Strategic Direction

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Strategic research

Growth & retention

From Churn Signal to Strategic Direction

Strategic research

Growth & retention

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Creating an AI-ready product design organization

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

AI / Emerging tech

Org enablement

Creating an AI-ready product design organization

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

AI / Emerging tech

Org enablement

Creating an AI-ready product design organization

AI / Emerging tech

Org enablement

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

Designing the Foundation for International Growth

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

Complex workflows

Global commerce

Designing the Foundation for International Growth

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

Complex workflows

Global commerce

Designing the Foundation for International Growth

Complex workflows

Global commerce

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

From onboarding to first book: increasing conversion by 90%

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

UX research

Product design

From onboarding to first book: increasing conversion by 90%

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

UX research

Product design

From onboarding to first book: increasing conversion by 90%

UX research

Product design

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Establishing Platform Quality at Scale

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

Strategic research

Enterprise SaaS

Establishing Platform Quality at Scale

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

Strategic research

Enterprise SaaS

Establishing Platform Quality at Scale

Strategic research

Enterprise SaaS

How I formalized Platform Design, strengthened shared patterns, and helped create a more coherent Control Panel experience across a complex B2B SaaS platform.

From Churn Signal to Strategic Direction

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Strategic research

Growth & retention

From Churn Signal to Strategic Direction

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Strategic research

Growth & retention

From Churn Signal to Strategic Direction

Strategic research

Growth & retention

How I drove and connected churn research to product strategy, leading us to redesign onboarding and improve conversion.

Creating an AI-ready product design organization

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

AI / Emerging tech

Org enablement

Creating an AI-ready product design organization

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

AI / Emerging tech

Org enablement

Creating an AI-ready product design organization

AI / Emerging tech

Org enablement

I helped move AI from curiosity-driven experimentation to a more intentional design practice, giving teams clearer ways to prototype, write, synthesize, and explore product opportunities.

Designing the Foundation for International Growth

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

Complex workflows

Global commerce

Designing the Foundation for International Growth

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

Complex workflows

Global commerce

Designing the Foundation for International Growth

Complex workflows

Global commerce

Designing the multi-currency and leading design for the multi-storefront infrastructure that enabled global expansion and $600M in company GMV.

From onboarding to first book: increasing conversion by 90%

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

UX research

Product design

From onboarding to first book: increasing conversion by 90%

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.

UX research

Product design

From onboarding to first book: increasing conversion by 90%

UX research

Product design

I led an end-to-end redesign of Blurb’s onboarding experience to reduce friction and clarify user choice when starting a new book.