Hi
Hi
Product &
dassi shusterman
UX Design
LEADER
LEADER
MY approach
I bring coherence to complex systems — the teams that build them, the platforms they run on, and the design practices that hold them together. Here's how.
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
what they say
what they say
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
The customer is Dassi's first and foremost focus. She transformed how Engineering and UX work together—much more of a collaboration than a waterfall.
Estella Madison
Engineering Director
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
The customer is Dassi's first and foremost focus. She transformed how Engineering and UX work together—much more of a collaboration than a waterfall.
Estella Madison
Engineering Director
Hi
Hi
Say hello.
Say hello.
Open to Product Design & UX leadership roles.
Have a project in mind or just want to chat? I'd love to hear from you.
Open to Product Design & UX leadership roles.
Have a project in mind or just want to chat? I'd love to hear from you.
Hi
Product &
dassi shusterman
UX
Design
LEADER
MY approach
I bring coherence to complex systems — the teams that build them, the platforms they run on, and the design practices that hold them together. Here's how.
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Hi
Hi
Product &
dassi shusterman
UX Design
LEADER
LEADER
MY approach
I bring coherence to complex systems — the teams that build them, the platforms they run on, and the design practices that hold them together. Here's how.
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
what they say
what they say
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
The customer is Dassi's first and foremost focus. She transformed how Engineering and UX work together—much more of a collaboration than a waterfall.
Estella Madison
Engineering Director
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
The customer is Dassi's first and foremost focus. She transformed how Engineering and UX work together—much more of a collaboration than a waterfall.
Estella Madison
Engineering Director
Hi
Hi
Say hello.
Say hello.
Open to Product Design & UX leadership roles.
Have a project in mind or just want to chat? I'd love to hear from you.
Open to Product Design & UX leadership roles.
Have a project in mind or just want to chat? I'd love to hear from you.
Hi
Product &
dassi shusterman
UX
Design
LEADER
MY approach
I bring coherence to complex systems — the teams that build them, the platforms they run on, and the design practices that hold them together. Here's how.
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Hi
Hi
Product &
dassi shusterman
UX Design
LEADER
LEADER
MY approach
I bring coherence to complex systems — the teams that build them, the platforms they run on, and the design practices that hold them together. Here's how.
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
what they say
what they say
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
The customer is Dassi's first and foremost focus. She transformed how Engineering and UX work together—much more of a collaboration than a waterfall.
Estella Madison
Engineering Director
Dassi is a positive force over one of the most strategically important aspects of our platform. She is an incredible leader driving positive change and benefit for our customers and team.
Troy Cox
CPO, BigCommerce
Dassi elevates teams ... by guiding others to find signals in the noise. If you work with her, you’ll leave every conversation with a new perspective and a clearer map forward.
Jenn Lindeman
Product Design Manager
What impresses me most about Dassi is her ability to build incredible product design and UX research teams. She fosters the processes that enable them to produce some of the best work of their careers.
Derrek Pearson
Director, Product Management
The customer is Dassi's first and foremost focus. She transformed how Engineering and UX work together—much more of a collaboration than a waterfall.
Estella Madison
Engineering Director
Hi
Hi
Say hello.
Say hello.
Open to Product Design & UX leadership roles.
Have a project in mind or just want to chat? I'd love to hear from you.
Open to Product Design & UX leadership roles.
Have a project in mind or just want to chat? I'd love to hear from you.
Hi
Product &
dassi shusterman
UX
Design
LEADER
MY approach
I bring coherence to complex systems — the teams that build them, the platforms they run on, and the design practices that hold them together. Here's how.
1. build strong teams
Rearchitected the interview process to hire 20+ high-caliber designers & researchers.
Tripled the number of team members who stayed more than 3 years.
Guided team to 70% OKR completion through strategic goal-setting.
Scaled the team and created career paths; 58% of my hires were promoted.
2. Cultivate creative collaboration
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Turn research into product strategy
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Push craft forward with AI
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging